Un m\u0103celar impozant \u00eei explic\u0103 unui contemporan cu ochelari: \u201eP\u0103i vezi c\u0103 nu te pricepi? Cotletul de porc trebuie s\u0103 fie a\u015fa \u015fi a\u015fa!\u201d. Vorbele bubuie ca o \u015ftampil\u0103 a controlului tehnic de calitate: e un mic comerciant \u201ede alt\u0103dat\u0103\u201d, care \u00eentre\u0163ine cu clientul o rela\u0163ie personal\u0103 (cu un mai nou adaos de condescenden\u0163\u0103).
\nProlifereaz\u0103 ast\u0103zi etichetele care garanteaz\u0103 vechimea. A ap\u0103rut sumedenie de m\u0103celari, mezelari \u015fi c\u00e2rn\u0103\u0163ari \u201epricepu\u0163i\u201d (cuv\u00e2nt din fi\u015fa de post a vechilor meseria\u015fi, deh!), \u00eenvesti\u0163i cu maxim\u0103 autoritate, un soi de ghizi \u00eentr-ale traiului bun poposind \u00een lumea noastr\u0103 de pe c\u0103r\u0103rile pierdute ale interbelicului. Internetul este plin cu \u201ere\u0163ete vechi\u201d din zonele istorice ale \u0163\u0103rii, precum \u015fi cu site-uri nostalgice cu fotografii \u015fi amintiri despre trecutul \u2013 de preferin\u0163\u0103 \u2013 \u00eendep\u0103rtat. Ora\u015fele s-au dotat cu pivni\u0163e, crame \u015fi beciuri \u201edomne\u015fti\u201d, conacuri \u015fi cerdacuri \u201eboiere\u015fti\u201d, de un \u201efarmec uitat\u201d, \u00een care vinurile se p\u0103streaz\u0103 \u015fi se consum\u0103 optim. Terasele de var\u0103 asigur\u0103 tot confortul printr-o luxurian\u0163\u0103 vegetal\u0103, copaci, iarb\u0103 verde \u015fi stuf, uneori \u015fi izvoare \u015fi iazuri artificiale, op\u0163ional: pe\u015fti, broa\u015fte \u015fi mori de ap\u0103. Pr\u0103v\u0103liile, pie\u0163ele, hypermarketurile \u015fi restaurantele sunt pline cu de-alde \u201eFane\u201d \u015fi \u201eMatache\u201d, cu \u201ebabani\u201d cheflii \u015fi \u201emon\u015feri\u201d connaisseur-i, iar pie\u0163ele, cu \u201eardeleni\u201d \u015fi \u201esibieni\u201d care garanteaz\u0103 calitatea \u015fi autenticitatea produselor, cu \u201e\u0163\u0103rani\u201d, \u201eciobani\u201d, \u201ep\u0103durari\u201d \u015fi \u201epescari\u201d ce livreaz\u0103 de la surse. Ba sursele descind chiar ele la fa\u0163a locului: oi \u015fi vaci grase, mistre\u0163i \u015fi cerbi amatori de bere \u015fi alte desf\u0103t\u0103ri naturiste etc., purt\u00e2ndu-\u015fi logistica: cur\u0163i, padocuri, c\u0103pi\u0163e de f\u00e2n \u015fi st\u00e2ne, dumbrave \u015fi p\u00e2r\u00e2ia\u015fe. \u00centr-un registru mitic-legendar, au ap\u0103rut pe str\u0103zi \u015fi domni\u0163e \u015fi fe\u0163i-frumo\u015fi pleto\u015fi \u015fi c\u0103lare, z\u00e2ne \u015fi spiridu\u015fi, voievozi. Pentru pasei\u015ftii mai cosmopoli\u0163i au \u00eenflorit pub-urile vintage \u2013 \u015fi, peste tot, ceain\u0103riile, pline cu ruginite fiare de c\u0103lcat pe c\u0103rbuni \u015fi cu tot felul de aiuritoare \u201edichisuri\u201d.
\n\u00cen fine, adesea eticheta veche este \u00een sine suficient\u0103. Cartierul cel mai cool al ultimilor ani din Bucure\u015fti e a\u015fa-zisul \u201eCentru Vechi\u201d. Plaja drag\u0103 multora e cea de la Vama Veche (care trebuie, mereu urgent, \u201ep\u0103strat\u0103\u201d ori ref\u0103cut\u0103 \u201ecum era\u201d). O trup\u0103 muzical\u0103 i-a \u00eemprumutat numele, pe c\u00e2nd o alta, desprins\u0103 din prima, \u015fi-a spus, cum altfel, Trupa Veche. Avem o editur\u0103, o pizzerie \u015fi un han \u201eCurtea Veche\u201d, un hebdomadar Dilema Veche, dar \u015fi mensualul ie\u015fean Cronica veche. Ba chiar \u015fi un cotidian de informa\u0163ie se poate numi Ziua Veche. Avem muzee, moteluri, restaurante, taverne \u015fi hanuri \u201eMoara Veche\u201d, b\u0103c\u0103nii, pr\u0103v\u0103lii, cafenele \u015fi ceain\u0103rii \u201evechi\u201d, restaurante \u015fi pensiuni \u201eCasa Veche\u201d \u015fi \u201eVila Veche\u201d. O pensiune din Pite\u015fti se nume\u015fte \u201eTimpuri vechi\u201d (nu noi). O \u015fcoal\u0103 de meserii, \u201eLipscanii Vechi\u201d (nume evocator care ofer\u0103 \u201egaran\u0163ia lucrului bine f\u0103cut\u201d). Un blog, P\u0103l\u0103ria veche. \u015f.c.l.
\nRe\u00eennodare cu un trecut \u00eendelung cenzurat, vor spune mul\u0163i. Nu-i putem contrazice. Dar oare a existat acest trecut a\u015fa cum ni-l arat\u0103 prezentul?
\nVoi \u00eencerca \u015fi alte ipoteze pentru abunden\u0163a de vechituri la mod\u0103 \u015fi ciob\u0103na\u015fi peste numai dou\u0103 s\u0103pt\u0103m\u00e2ni.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un m\u0103celar impozant \u00eei explic\u0103 unui contemporan cu ochelari: \u201eP\u0103i vezi c\u0103 nu te pricepi? Cotletul de porc trebuie s\u0103 fie a\u015fa \u015fi a\u015fa!\u201d. Vorbele bubuie ca o \u015ftampil\u0103 a controlului tehnic de calitate: e un mic comerciant \u201ede alt\u0103dat\u0103\u201d, care \u00eentre\u0163ine cu clientul o rela\u0163ie personal\u0103 (cu un mai nou adaos de condescenden\u0163\u0103). Prolifereaz\u0103… Cite\u0219te mai mult »Noul vintage. Rom\u00e2nii de azi tot ca ieri, printre babani \u015fi mon\u015feri<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11237],"tags":[2194,11381,11382],"class_list":["post-19244","post","type-post","status-publish","format-standard","hentry","category-cultura-societate","tag-comportamente-sociale","tag-eticheta-sociala","tag-obiceiuri-de-comsum-la-romani"],"views":2069,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/posts\/19244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/comments?post=19244"}],"version-history":[{"count":0,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/posts\/19244\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/media?parent=19244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/categories?post=19244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/tags?post=19244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}