{"id":19072,"date":"2014-05-21T06:44:31","date_gmt":"2014-05-21T04:44:31","guid":{"rendered":"http:\/\/revistacultura.ro\/nou\/?p=19072"},"modified":"2014-05-22T11:54:27","modified_gmt":"2014-05-22T09:54:27","slug":"judecati-de-gust-la-tv-in-orice-consumator-sta-ascuns-un-bucatar-rafinat","status":"publish","type":"post","link":"https:\/\/revistacultura.ro\/nou\/judecati-de-gust-la-tv-in-orice-consumator-sta-ascuns-un-bucatar-rafinat\/","title":{"rendered":"Judec\u0103\u0163i de gust la TV. \u00cen orice consumator st\u0103 ascuns un buc\u0103tar rafinat"},"content":{"rendered":"<p><em><strong>\u00cen ultimii ani, competi\u0163iile televizate au luat o turnur\u0103 interesant\u0103. Concursurile de cultur\u0103 general\u0103 au l\u0103sat locul apetisantelor \u00eentreceri \u00eentre buc\u0103tari. \u00cen ciuda diferitelor formate ale competi\u0163iilor \u2013 cu staruri, copii sau buc\u0103tari profesioni\u015fti \u2013, exist\u0103 o not\u0103 comun\u0103 a judec\u0103\u0163ilor de gust predominante \u00een aceste emisiuni: concuren\u0163ii cu \u015for\u0163uri albe n-au voie s\u0103 pun\u0103 pe platou meniuri banale, comune. Bucatele \u201eca la mama\u201c, indiferent c\u00e2t de gustoase ar fi, n-au ce c\u0103uta \u00een aceste turniruri gastronomice. Sunt apreciate farfuriile minimaliste, meniurile \u00een tonuri gourmet, mixturile pentru papile fine.<\/strong> <\/em><br \/>\nAcestea nu sunt concursuri pentru \u201egospodine\u201c, clarifica la un moment dat unul dintre chef-ii jura\u0163i, care se a\u015ftepta s\u0103-i fie servite platouri rafinate, \u015fi nu re\u0163ete prozaice. O remarc\u0103 aparent jignitoare la adresa unei p\u0103r\u0163i din publicul poten\u0163ial \u2013 gospodinele \u00een c\u0103utare de trucuri \u015fi re\u0163ete nu se uit\u0103 oare, \u015fi ele, la aceste show-uri culinare? Probabil c\u0103 nu (sau prea pu\u0163in), c\u0103ci replica aparent vexant\u0103 transmite, de fapt, esen\u0163a unui mesaj \u201easpira\u0163ional\u201c care se adreseaz\u0103 mai cur\u00e2nd clasei de mijloc, \u015fi nu celor care tr\u0103iesc de azi pe m\u00e2ine. Mesajul ar fi: abandona\u0163i buc\u0103t\u0103ria bunicii \u015fi descoperi\u0163i noile trenduri de \u201ebun gust\u201c din gastronomia de elit\u0103! Eleva\u0163i-v\u0103 gusturile, g\u0103ti\u0163i mai sofisticat, integra\u0163i-v\u0103 \u00een elita connaisseur-ilor! Diferen\u0163a chef-gospodin\u0103 este c\u00e2t se poate de relevant\u0103 pentru cei ce vor s\u0103 se \u201edisting\u0103\u201c de buc\u0103t\u0103ria gregar-tradi\u0163ional\u0103 (\u015fi, implicit, de un anume stil de via\u0163\u0103).<br \/>\nDincolo de intrigile dintre concuren\u0163i, de probele draconice \u015fi de aprecierile t\u0103ioase ale jura\u0163ilor, \u00eentrecerile dintre chef-ii aspiran\u0163i sunt \u00een\u0163esate, deloc \u00eent\u00e2mpl\u0103tor, cu m\u0103rfuri strategic pres\u0103rate pe blaturile de lucru (realizatorii ne avertizeaz\u0103, e adev\u0103rat, despre \u201eplasarea de produse\u201c la debutul fiec\u0103rei edi\u0163ii). Cu\u0163ite \u015fi boluri lucitoare, detergen\u0163i celebri, b\u0103uturi \u015fi conserve de la produc\u0103tori promova\u0163i intens \u015fi \u00een pauzele publicitare. Toate acestea au loc \u00eentr-o scenografie de supermarket. Magazia buc\u0103tarilor nu este \u00eenghesuit\u0103 \u015fi dezordonat\u0103, ci e bine luminat\u0103, steril\u0103, cu rafturi \u015fi vitrine frigorifice rupte din peisajul marilor magazine. Unele edi\u0163ii au loc chiar \u00een supermarketuri, pentru a dovedi c\u0103 po\u0163i s\u0103 faci un meniu hiperrafinat cu m\u0103rfuri din galantarele de aici. (Ce-i drept, exist\u0103 \u015fi edi\u0163ii filmate \u00een pie\u0163e.)<br \/>\nNu pun la \u00eendoial\u0103 buna-credin\u0163\u0103 a chef-ilor din juriu, care vor s\u0103 ridice nivelul gastronomic din restaurante \u015fi din casele fiec\u0103ruia. \u015ei nici nu cred c\u0103 \u00eentrecerea ar fi tras\u0103 de sfori de la A la Z, doar pentru a ni se b\u0103ga pe g\u00e2t ni\u015fte m\u0103rci de detergen\u0163i, cu\u0163ite \u015fi m\u00e2nc\u0103ruri. Totu\u015fi, se \u00eent\u00e2mpl\u0103 aici cam ce se \u00eent\u00e2mpl\u0103 \u015fi \u00een reclamele care nu mai promoveaz\u0103 produsul \u00een sine, ci un stil de via\u0163\u0103 superior, un lifestyle rafinat, pe care orice consumator \u015fi-l poate permite vizit\u00e2nd mall-ul din cartier. E un fel aparte prin care consumismul \u00ee\u015fi ia adio de la gospodine \u015fi le ureaz\u0103 bun venit chef-ilor de weekend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii ani, competi\u0163iile televizate au luat o turnur\u0103 interesant\u0103. Concursurile de cultur\u0103 general\u0103 au l\u0103sat locul apetisantelor \u00eentreceri \u00eentre buc\u0103tari. \u00cen ciuda diferitelor formate ale competi\u0163iilor \u2013 cu staruri, copii sau buc\u0103tari profesioni\u015fti \u2013, exist\u0103 o not\u0103 comun\u0103 a judec\u0103\u0163ilor de gust predominante \u00een aceste emisiuni: concuren\u0163ii cu \u015for\u0163uri albe n-au voie s\u0103 pun\u0103&hellip;&nbsp;<a href=\"https:\/\/revistacultura.ro\/nou\/judecati-de-gust-la-tv-in-orice-consumator-sta-ascuns-un-bucatar-rafinat\/\" rel=\"bookmark\">Cite\u0219te mai mult &raquo;<span class=\"screen-reader-text\">Judec\u0103\u0163i de gust la TV. \u00cen orice consumator st\u0103 ascuns un buc\u0103tar rafinat<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56],"tags":[11288,1910,11289,11290],"class_list":["post-19072","post","type-post","status-publish","format-standard","hentry","category-cultura-antropologica","tag-consumatori-de-tv","tag-emisiuni-tv","tag-master-chef","tag-public-tv"],"views":1186,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/posts\/19072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/comments?post=19072"}],"version-history":[{"count":0,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/posts\/19072\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/media?parent=19072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/categories?post=19072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacultura.ro\/nou\/wp-json\/wp\/v2\/tags?post=19072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}